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How to think, not feel about Qantas's Project Sunrise
Project Sunrise, the much vaunted strategy by Qantas to fly non-stop from the eastern seaboard of Australian to London and New York finally looks like…
Dec 16, 2025
19
8
Editor's choice free access articles
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No, airlines wouldn't be operating at a loss without loyalty programmes
Few things trigger us more than the old wives’ tale that airlines only make money from loyalty programmes and don’t make money from flying.
Apr 21
5
Why airlines aren't supermarkets & why investing in a new airline in Australia is stupid
And what would change our mind!
Feb 24, 2025
6
1
1
Emirates and Dubai: the anatomy of a global mega hub
In our first anniversary post in September we committed to diversifying our analyses to include more non-Qantas and global topics.
Nov 12, 2024
5
1
What limits fifth freedom flights to Australia?
Last week, there was an interesting exchange on social media regarding the granting of fifth freedom rights on routes to/from Australia. The discussion…
Oct 19, 2023
1
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Top posts
How to think, not feel about Qantas's Project Sunrise
Dec 16, 2025
19
8
Middle East travel chaos: why don't Emirates, Etihad & Qatar just put on some temporary direct flights & bypass their hubs?
Mar 2
8
1
Why Qantas ordered the A321 XLR without lie-flat business class seats?
Apr 21, 2024
2
6
1
Qantas's A321XLR network rollout (and some very cool charts)
Jun 24
11
United's low density B787-9: everyone is missing the point about payload restrictions
Jan 1
8
2
Air New Zealand is getting eaten alive by Qantas to New York
May 13, 2025
5
3
1
So just how big were Qantas's Perth-London payload restrictions?
Mar 10
9
4
Recent posts
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Is another Qantas widebody order imminent?
Delivery delays, accelerating A380 retirements, and extending the life of A330s
Aug 25
2
1
Does easyJet have an aircraft utilisation problem?
Seasonality, the Achilles' heel of European LCCs
Aug 4
1
1
Are VietJet Air an airline or aircraft trading company?
Ambition, big orders, and sale and leaseback transactions
Jul 15
1
Qantas's A321XLR network rollout (and some very cool charts)
It’s nearly a year since Qantas’s first A321XLR (VH-OGA) was delivered to gloomy Sydney on 2 July 2025.
Jun 24
11
In defence of the Passenger Movement Charge
And a call for much needed reform
May 19
2
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